Latest story
HERB THE BARBER
How We Built Herb the Barber's Bold, No-Fuss Brand Identity
Shivam Naidu
5 min read
Brand Identity
BRAND IDENTITY
MORE FROM THE BLOG
Meet Naidu Designs: The Story Behind the Studio
5 Logo Design Mistakes That Make Brands Look Amateur
Why Conversion-Focused Design Beats "Pretty" Design
The Anatomy of a Brand Identity System
How to Brief a Designer (So You Actually Get What You Want)
Designing a Jersey Identity: From Concept to Final Print
Every studio has an origin story, here's ours. Why I started Naidu Designs back in 2019.
The small details clients never notice, until a logo just feels "off." Here's what to check before you ship.
A good-looking site that doesn't convert is just expensive art. Here's how we design with purpose.
The five questions I ask every client before we touch a single pixel, steal these for your next project.
Logo, type, color, voice, what actually needs to be in a brand system so it holds up everywhere.
Taking a brand's mark off the page and onto fabric, colorways, numbering systems, and the print-file details
READ THE FULL STORY
Shivam Naidu
5 min read
Design
Shivam Naidu
5 min read
Studio Design
Shivam Naidu
5 min read
Brand Identity
Shivam Naidu
5 min read
Studio Notes
Shivam Naidu
5 min read
Logo Design
Shivam Naidu
5 min read
Logo Design
When Herb the Barber opened next to three established shops, the brand had to do a lot of the convincing on its own. Here's how we built a badge mark rooted in classic barbershop iconography, one that reads clean at business-card size and holds up just as well painted six feet wide on a storefront window.
